Stabilizing signal quality.
This month's goal is to make your system "anti-surprise".
Infrastructure
Measurement + Tracked decisions. Building a robust system.
Acquisition Cost (CAC)
Isolating noise vs signal (language, ICP, persona, angle).
Intangible Capital
Documenting objections, timings, and non-decision reasons.
1 Signal Review No over-reaction
Language Consistency
Title EN Message EN.
FR FR.
Persona Consistency
Strict segmentation: Decision Maker / Influencer / User.
Pattern Analysis
3 Satisfaction
Top Frictions
- Complex Onboarding
- API Documentation
NEXT VALUE (30d)
Reduce setup time to 2h
2 Pipeline Quality
Current State of Business
4 Hygiene Control
5 Month 3 Preparation: The Backlog
Top 5 Priority Actions
Ranked by impactRefine value proposition on Segment A
A/B Test email subject: question vs statement
Validate 'Head of Data' role as influencer
Create anonymized case study (Retail sector)
Standardize 'Next Step' template in CRM
Options actionable this month
Coaching
Monthly guided review + correction of recurring errors.
Consulting (Diagnostic)
Bottleneck analysis: Reply → Meeting → Signature.
Market Watch
Detection of hardening signals and risk alerts.
Insurance
Framing unpaids, dependencies, and reputation.